My objective in this design process was to create a logo that conveyed a sense of fun, featuring a mascot whose name is Apollito. Apollito is based on a real Husky, the late Apollo, who was the client’s beloved pet. The entire branding was inspired by him, serving as a tribute and central theme for the visual identity.
The goal was to create a logo that reflects a playful and approachable vibe, aligning with the ‘NYC Street Food Style’ of the business. For the word ‘Perro,’ we opted for a slightly grunge-inspired font to avoid rigid, straight lines, adding a touch of authenticity and character that evokes the urban, street-inspired essence we aimed to capture.
Snug Variable is a versatile and contemporary typeface designed to adapt seamlessly to various design needs. Its smooth, rounded letterforms exude a sense of warmth and approachability, making it suitable for both digital and print applications. The variable nature of Snug Variable allows for a wide range of weight and width adjustments, providing us designers with the flexibility to tailor the font to different contexts and visual preferences, while maintaining a cohesive and friendly aesthetic.
The color palette of El Perro Borracho was thoughtfully inspired by the late Apollo, the owner’s cherished mascot. Drawing from Apollo’s light cream and brown coat, the palette featured warm, earthy tones that reflected the dog’s friendly and comforting presence. Colors like Carrot Orange, Sanguine Brown, and Linen were used throughout the restaurant’s design, creating a cozy and inviting atmosphere. This homage to Apollo not only honored his memory but also added a personal and heartfelt touch to the dining experience.
Apollito, the beloved mascot of El Perro Borracho. A charming dog with a Linen and Sanguine Brown coat. Apollo embodied the warm and welcoming spirit of the restaurant. Known for his friendly demeanor, he quickly became a favorite among patrons, adding a playful and familiar touch to the lively atmosphere of El Perro Borracho. His presence symbolizes the owner’s personal connection to the establishment.
R.I.P Apollo, thank you for inserting your paw here!
You will be missed 💛