![](https://cdn.myportfolio.com/6a4df060-7d31-4673-89c9-27c3ece33c1c/4a81bbd6-dcbf-49ce-9bf7-61c17dd77de6_rw_3840.png?h=034cf564b82346a0dcdbd3c0e9dfdeb5)
In this design process my goal was to come up with a logo that would look fun with it's pet. Apollito comes from a real Husky dog named Apollo (Is the customer's pet). Basically the entire branding that was used in this logo was inspired by him.
![](https://cdn.myportfolio.com/6a4df060-7d31-4673-89c9-27c3ece33c1c/c4e3d1c3-53b6-4800-bc97-0fa3291a41fa_rw_3840.png?h=440a705b3579b8565d08719f80945340)
We wanted the logo to look funny since the style that the business establishes is "NYC Street Food Style". The font on the word "Perro" is a little bit grudge, this is because I didn't want to use straight lines and give it a little essence from the streets.
![](https://cdn.myportfolio.com/6a4df060-7d31-4673-89c9-27c3ece33c1c/9aafae1c-ab6c-4b9c-86c9-93f089f14f06_rw_3840.png?h=b0ec73da43fef9d6fee98c6d7bb432be)
![](https://cdn.myportfolio.com/6a4df060-7d31-4673-89c9-27c3ece33c1c/ce7d9538-7b85-4193-b537-7037a59666ec_rw_1920.png?h=37d24ab651f9ab474224628e1a634e8c)
![](https://cdn.myportfolio.com/6a4df060-7d31-4673-89c9-27c3ece33c1c/2e7edcda-b8a5-4644-8c1c-e69cfb966cf8_rw_1920.png?h=e4b8762f2734333c97946812f457c163)
![](https://cdn.myportfolio.com/6a4df060-7d31-4673-89c9-27c3ece33c1c/3beaf600-fbe4-4bba-b7ae-dc83b791c731_rw_3840.png?h=1c9bdc99ba1042db5a6148dfa82c1fa1)
![](https://cdn.myportfolio.com/6a4df060-7d31-4673-89c9-27c3ece33c1c/4462f67d-b34b-449e-861a-047e9c57b4da_rw_3840.png?h=47786c47f8cfba904c12df23ecf76a09)
![](https://cdn.myportfolio.com/6a4df060-7d31-4673-89c9-27c3ece33c1c/f57d757b-e352-4d8b-a73c-b2eac47ce17b_rw_1920.jpg?h=441dde77c75eab640de07f4cbf764071)