The Ele Collective logo is built using the Poppins typeface family, strategically pairing Poppins Bold with Poppins Light to create a balanced yet dynamic hierarchy. At the heart of the word "Ele" lies the "impact star," a central icon that serves as a visual metaphor for the company’s disruptive force.
This star represents the brand's commitment to making a lasting impact on the entertainment industry by championing a spirit of rebellion against traditional large-scale corporations.
ELE is the personification of the brand’s disruptive spirit; a chaotic yet charismatic being, born from the very energy of the "impact star." Characterized by his sharp, star-shaped silhouette and expressive eyes, ELE serves as the silent leader of the collective’s corporate rebellion. Whether he is in a "dancing mood" or showcasing his various emotional states, he represents the versatile and raw nature of independent creators who refuse to be tamed by industry standards.
