The logo features a bold and dynamic design, incorporating the Kanit Bold font to create a strong and modern aesthetic. The color scheme, inspired by the Chicago Bulls NBA team, utilizes a striking combination of red, white, and black, evoking a sense of energy, passion, and competitiveness. The text is outlined with a thick, angular border, adding depth and dimension, while the subtle shading within the letters enhances the overall three-dimensional effect. A swoosh detail on the left side of the text represents the wind flowing through, symbolizing speed, movement, and the forward momentum of sneaker culture.
It has an alternate version with a more simplified design, removing visual effects for a more versatile and practical implementation. This streamlined version ensures clarity and adaptability across different mediums, such as embroidery, stamps, and low-resolution prints, where intricate details might be lost. By maintaining the bold typography and strong brand identity, this variation allows for consistent branding while enhancing usability in diverse applications.
The brand features two distinct icon styles, each serving a unique purpose. On the left, the bold “M” monogram showcases a three-dimensional, dynamic look. This design is ideal for use in branding materials, apparel, and promotional assets. On the right, the circular emblem takes a more classic and structured approach, incorporating a triskelion-inspired swirl at its center, symbolizing motion and continuity. Encircled by the brand name and establishment year, this version gives a timeless and premium feel, making it well-suited for stamps, merchandise, and storefront displays.
It features an alternative color scheme that complements its bold identity while providing versatility across different applications. The light blue adds a subtle contrast, creating a clean and stylish look. This alternative colorway ensures adaptability across various branding materials, allowing the logo and icons to remain impactful in different contexts, from merchandise to digital platforms.
