To evoke a strong and commanding presence we use Coolvetica Bold for the logotype. The central design element is a custom-designed hashtag icon, intentionally distorted to visually represent the "OFF GRID" concept. This manipulation symbolizes the break from the system and the disruption of the routine, perfectly aligning with the event's mission to challenge the ordinary.
OFF GRID's design process.
The OFF GRID GUY, a high-energy mascot designed to embody the event's vibrant and carefree spirit. With a bold, hand-drawn aesthetic, he evokes a constant "mood" of dancing and fun, perfectly capturing the essence of the "vacilón." His presence is a visual invitation to forget the usual and get lost in the music, acting as the ultimate hype-man for the OFF GRID experience.
OFF GRID past events posters.